You might be wondering: What’s the difference between Google Sheets and Excel? The short answer is: price, collaboration, and flexibility. We’ll get into the specifics of add-ons for Google Sheets a bit later, but the increased functionality and flexibility of these additional features makes this spreadsheet tool even more versatile and powerful. You can access and edit Google Sheet data from a wide variety of devices (like your smartphone, tablet, and computer). Modern marketers switch between devices throughout the day - and Google Sheets accommodates that behavior. No expensive software required - Google Sheets is always 100% free. Plus: Google Sheets is also available offline. That means that you can access it online from anywhere, any time. Cloud-based spreadsheets are automatically saved, stored, and maintained via a remote server. Let’s talk about the benefits of using Google Sheets for marketing purposes before we discuss more traditional options (like a standard Excel spreadsheet). But when collaborative, cloud-based tool Google Sheets was introduced in 2012, many users made the switch over to this new (free!) resource. Originally introduced by Microsoft in 1987, Excel was the go-to tool for years for building spreadsheets. With a well-organized spreadsheet, marketers can quickly analyze robust data sets and make smarter, more informed decisions about their efforts. It can be tricky to keep all of those numbers straight, though. Between return on investment, cost per acquisition, and more, they’re always looking at different metrics and reporting on progress. Saying that marketers are data-centric people is an understatement. It’s part of the Google Workspace suite of products.
Google Sheets is an online spreadsheet software that allows you to organize large amounts of data, create custom reports, automate calculations, and collaborate with others.
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